HBO / Entertainment

Targeted — Logo & Look Development

CLIENT

HBO

ROLE

Art Direction / Look Development / Animation

YEAR

2024

OVERVIEW

Logo animation and look development for HBO’s Targeted documentary. Espionage-inspired digital distortion connects the title treatment to the film’s investigation of commercial spyware.

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THE PROJECT

A title treatment
for Targeted.

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The brief

HBO’s Targeted documentary investigates the commercial spyware industry. Its visual treatment needed to reflect that subject through the main logo animation and the film’s graphic style.

My role

I created the main logo animation and developed styleframes to establish the visual direction. My work covered art direction, look development and animation for the title treatment.

The approach

An espionage-inspired digital distortion aesthetic links the graphics to the documentary’s subject. The styleframes establish that language, while the logo animation carries it into the main reveal.